Legal Legend Michael Beer (Traffic Ticket Professor)

1) How long have you been a lawyer? 
I was admitted to the New Jersey Bar (I no longer practice there) in December 1991 and New York in January 1992. 
So I’ve been practicing for 30 years. 

I did work as a law clerk from 1989 till 1990 and stayed on as an Associate until 1993, at a commercial litigation firm in NYC, so my experience exceeds 32 years. 

2) What is the best settlement you made?  

Let me rephrase that question.

How many traffic tickets have I fought in my life as a traffic ticket defence attorney?

It's hard to put an exact number, BUT I would estimate that it's over 10,000 and counting!

I am proud to say that in my 30 years working effortlessly for New York drivers UBER, LYFT and trucker drivers and I have successfully defended thousands of drivers, saved them thousands on their tickets, saved them thousands per year on auto insurance working to defeat or mitigate their tickets. 

In short, if you text and drive which you should never do... Give me a call and read my newest ebook written with the assistance of Marc Jeret called Driving With Your Phone.

3) Best advice you can give someone starting as a lawyer?  The practice of law has evolved over the past 30 years, and the values and concerns that I had in 1991 are quite different than those that a new (note not young) lawyer will encounter today.  From job placement issues to technology having finally and slowly starting to meet the practice of law in ways that other areas are already light-years ahead of law… go into this with your eyes open and a good perspective on what the expectations are.  There are so many more new lawyers "hanging their own shingle” these days than when I started. If you do decide to go on your own make sure to have a mentor to guide you.  

 4) Why did you become a Lawyer?  That's a great question…. So when I was in high school my strengths were in the history and language arts area, and less so in the sciences and math.  Always wanting a “professional career” and not having the strengths for a medical profession, I looked into accounting and worked for a short time in an accounting position.  I was drawn to Law School because of that prior interest in history and I continue to learn something new every day.

 5) What did you think of Marc Jeret and your experience with him? 

I met Marc Jeret about 2 years ago on Linked-in and I was impressed by his energy and out-of-the-box marketing ideas. Most of my competitors are focusing on SEO search as a means of marketing. With Marc, it's all about Social Media presence, and Marc is always innovating his approach.  We have done FaceBook and Linked-in ads, e-books and funnel websites and we continue to switch it up all the time.  I can't wait for Marc’s next BIG idea.

 6) Can you share an experience in law that happened via digital media?  

As I mentioned earlier, the law has been slower than other professional areas to absorb digital media as a means of practicing. But now that the Pandemic has changed the landscape of the world and our interactions, digital media has become a necessity to get your message out. 
I have seen a slow but increasing return on investment in digital media and look forward to digital media one day becoming a leading source of new referrals.

 Thank you Marc Jeret for this opportunity.  

 Michael E.Beer, Esq

ask@trafficticketprofessor.com

516-569-4107